Special Issue "JVCKENWOOD DESIGN for the Future" on Sale June 28 !

JVCKENWOOD has three product brands: JVC, Kenwood, and Victor. JVCKENWOOD DESIGN plays a major role in the Group as it creates new corporate value and further enhances it through design management. Their current and future work we will look at includes "Forest Verse," which lets people listen to and enjoy the sound of forests across Japan; "Design Mirai," a research project that gives us a few ideas for the future with design as a starting point; and their developments in the metaverse. Feel free to take a look.

Regional Collaboration with Forest Notes, an Online Live Streaming Service from Forests within Japan

JVCKENWOOD Design Corporation's Forest Notes is an online live streaming service to broadcast the voice of forests 24 hours a day, 365 days a year through microphones placed in the forests within Japan at five locations.

Three Product Brands of JVCKENWOOD

JVCKENWOOD has three brands, JVC, KENWOOD, and Victor, as part of its multi-brand strategy. All of these brands have been favored by users for many years, but each has a different history and character, which is reflected in their designs. Let's take a look at the legacy models of each brand and their recent major products.

Defining the Problems to be Explored UX Design through Co-creation with Clients

The project members in charge of UX design at JVCKENWOOD DESIGN form a team that goes beyond the conventional framework of UX design by utilizing their expertise to develop new approaches to solve various issues not only for the clients but also for society.

Forestverse Experiments on Emotion and Senses Integrating Real and Virtual

Since around 2016, JVCKENWOOD Design has been proposing content and services that affect human emotions, as part of their advanced design development focusing on "emotions and the five senses." They have developed various prototypes called Senseware, based on Forest Notes, a framework for live-streaming sounds from Japanese forests.

Take a Selfie with the Giant Nipper in Virtual Space Experimenting in the Metaverse

As metaverse has been in the spotlight in recent years, JVCKENWOOD Design launched Virtual SPARK, a metaverse version of the firm's in-house co-creation space SPARK, in 2020. Since then, the company has been working on various initiatives. The project is challenging, yet it is a great opportunity for experimentation. This article introduces some of the case studies they have made so far.