Please confirm : Recommended environments

Cover

AXIS vol.211

June 2021
Cover Photo: Michinori Aoki
Feature 1
Feature 1

New experiential worlds born of Extended Reality
The front lines of experience design — fusing the virtual and real

There is the rise of extended reality (XR) technology, including augmented reality (AR) and mixed reality (MR), that fuses the virtual and real worlds. In this feature we give thought to a new approach to experience design that offers new sensations, and its reality that utilizes XR technologies beginning to appear in various scenes including daily living and business.

Feature 2
Feature 2

What does design have to do with business succession?

In today's Japan, SME succession is a rising problem across the map. Rather than economic rationality alone, might not design help refine the unique appeal of each business for passing to the next generation? With design journalist Junya Hirokawa at our side, we explored what is the current state of and possibilities around business succession, seemingly unfamiliar ground for designers.

Leaders
Leaders

Yusuke Sato (President, ARAMASA Co., Ltd.)

Aramasa has quickly become a popular Japanese sake brand in the past 10 years. As an heir of ARAMASA Co., Ltd., an old-established brewery in Akita Prefecture, Yusuke Sato tackled on restoring the business. He revived the traditional brewing process that had been interrupted and went on to tackle reform that defied the conventional wisdom in the industry.

Insight
Insight

Daan Roosegaarde's power of light

Threatened by the COVID-19 virus, many are wary of contact with others and appear to quietly wait for the nightmare to pass. Dutch creative Daan Roosegaarde stands among them, declaring, "It will only be the power of design to break through this despair." He argues that pandemics are precisely the time for creatives to shine.

Kinya Tagawa's BTC Talk Jam
Kinya Tagawa's BTC Talk Jam

Guest: Chika Terada (CEO & Founder, Sansan, Inc. and Board of Directors of Kamiyama Marugoto Technical College)

This series navigated by Kinya Tagawa of the design innovation firm Takram talks with top runners who connect the three fields of business, technology, and creativity. It closes in on the works, and ideas behind them, of those who will attract attention in future society.