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Cover

AXIS vol.202

December 2019
Cover Photo: Yoshiaki Tsutsui
Cooperation: LE GARAGE
Feature
Feature

The Car in 2030

Today, the automobile industry is said to be in a major transition period that occurs once every 100 years. Technology that supports mobility services such as EV and autonomous driving as well as car sharing is encouraging the entry of other fields and new brands, and is on the verge of transforming the direction of mobility and cars. What is behind this? The answer to this might just be a significant clue not only for the automobile industry but also for many designers when thinking about future society, lifestyles, and people's sensibilities. The cars of the future visualized by car designers continue to take up the challenge while pursuing embodiment of brand, the value of the mobility experience, and aesthetics. In this feature we explore approaches toward the future while incorporating proposals by overseas and domestic manufacturers and designers.

Feature
Feature

The Future of Cars—Visions for Mobility
Heads of design at Toyota, Nissan, Honda, and Mazda

The development of services centered around technology and newly imposed environmental regulations are perhaps factors that have deprived cars of personality and caused commoditization (generalization and popularization). Design has so far been based on the thoughts of designers and brand visions. How will that change from now on? Automotive journalist Tatsuya Otani posed that question to the heads of design at four domestic manufacturers, all assembled in one room.

Feature
Feature

A self-driving shuttle bus begins operation in Finland—GACHA

The Finnish capital of Helsinki is said to be a high-tech metropolis, and is like a real-life diorama where you can observe various transportation systems in a small city center. A new form of mobility is about to be added to the mix: GACHA, a self-driving shuttle bus designed by MUJI (Ryohin Keikaku Co., Ltd.) of Japan and developed by the robotics company Sensible 4.

Insight
Insight

Nike Joyride—A new running sensation on 10,000 beads

In the running shoe market, various makers compete fiercely in development. In that red ocean, the company that has constantly produced innovative products and contributed to the performance of runners is Nike. Joyride released by Nike in August is about to add a new page in the history of shoe soles by adopting an unprecedented material.

Kinya Tagawa's BTC Talk Jam
Kinya Tagawa's BTC Talk Jam

Guest : Tsunekazu Ishihara (President and CEO of The Pokémon Company)

This series navigated by Kinya Tagawa of the design innovation firm Takram talks with top runners who connect the three fields of business, technology, and creativity. It closes in on the works, and ideas behind them, of those who will attract attention in future society.