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Cover

AXIS Vol.138

2009 March - April
Cover Photographer: Yoshiaki Tsutsui
Feature
Feature

Design that appeals to four senses

Design is said to stimulate the five senses and provide new discoveries and emotional experiences. However, given the overwhelming amount of visual information, there are few opportunities to experience the creative processes and effects of design approaches that deal with the other forms of perception, even though studies say those forms stay in memory longer than the visual kind. As demand for the creation of experiences that stimulate various senses is increasing markedly, how should we turn our attention to perceptual elements other than vision?

Cover Interview
Cover Interview

Kinya Tagawa

As the importance of design transitions from hardware to software and user interfaces, the disposition creators now need is undergoing great change. What’s new about the activity of takram in this situation is the existence of “hybrid” talent, a kind of “engineering plus” or “design plus.” The company’s multidirectional perspectives are accelerating the prototyping of new tools.

Topics
Topics

HondaJet and MRJ development concepts

In this age of downsizing, two projects are making huge investments in human resources. Although their airframes differ in size, the projects share the aim of producing the first Japanese passenger jet. We examined the role design played at these sites of development seeking to break into the global market.

Topics
Topics

An interview with Chuck Hoberman

Chuck Hoberman is a designer active across a broad range of fields, from art toys to structures. Based on the key concept of “transformation,” he fuses geometry, sculpture, architecture and mechanical engineering through his unique perspective. Hoberman believes that adaptive design is required if contemporary society is to sustain itself.

Topics
Topics

Font revolution in cell phones

NTT DoCoMo will adopt completely new fonts in its cell phones. The first model to get this makeover is SHARP’s SH-01A, released in November 2008. The newly added font, which is set as its default font, is the AXIS Font. We talked to Kinya Tagawa of takram who was involved in its development and its type designer Isao Suzuki.